Hundreds if not thousands of your competitors are also using PrestaShop.
How can you stand out from the competition? Simple. You need to increase your visibility.
With this handy guide, we’ll show you a few useful PrestaShop SEO tactics worth following.
1. Use PrestaShop SEO Modules
It turns out the creators of PrestaShop already thought ahead. They knew their customers would want to get a leg up on the competition, so they came up with a solution.
Enter the PrestaShop SEO modules.
What are these modules exactly?
These helpful plugins are designed to take care of a lot of the time-consuming SEO legwork for you. These can make a review box, add SEO-friendly images, and much more.
You can browse PrestaShop’s website to find the module(s) that work best for your company’s needs today.
2. Start a Blog
These days, every company has a blog. Have you ever stopped and wondered why?
It’s because content is a huge component of any successful SEO strategy.
If you don’t already have an editorial calendar, make one and stick to it. If you don’t have a blog writer, hire one. Your blog should be one of the biggest focal points on your website, driving traffic to your landing pages and ecommerce store.
3. Update It Often
The goal is to write your blog weekly or bi-weekly. Then share that content across as many social media channels as you can. Tell your followers to like, share, and comment.
Having a blog establishes you as an authority in your niche. It also keeps your search engine results page (SERP) standing high.
4. Spruce up Your Website
Using PrestaShop was a smart decision for your company’s website, but don’t stop there. There’s still so much you could be doing.
When was the last time you’ve redesigned your site? Is it optimized for mobile? The majority of your customers will use mobile devices, after all.
Here’s what to focus on when fixing up your site:
- The design should be simple, clear, and crisp.
- The color scheme should blend in and not call too much attention to itself.
- Is the information on the homepage and other pages accurate?
- Is your site’s URL easy to remember?
- Landing pages should be up-to-date.
- Are the links live or are some dead and in need of replacement?
- Mobile optimization for smartphone, tablet, and other mobile device users
- Social media buttons for sharing your content to Facebook, Twitter, and more
- Page loading times need to be short, even on mobile-optimized pages.
5. Use Analytics
Okay, so you’ve employed the above methods for your site. How soon should you expect changes?
Whether you prefer Google Analytics, Google AdWords, or another analytics software, use these often. See who’s coming to your site and how they found you.
Not only is this information useful for targeting your audience, but it also lets you know what’s working and what’s not. Keep tweaking your approach as needed.
If you need assistance finding website hosting, contact us at Unica Host. Besides web hosting, we also offer online backups and web domains.
Ready to start building your SEO-friendly site today? Give us a call.